The Martial Arts Of Business eBook
This personal business guide has been 15 years in the making. It is the story of how Sean Allen was struggling with his growing martial arts business, systemised, stepped back then sold it.
Under the expert guidance of a business coach, he wrote down all the steps it took to create a procedure that all staff followed on a day to day basis. This allowed him to work on his business rather than in it. It allowed him to have a life and also to be able to put time into other areas that were important – family, fitness and fun.
Sean puts it this way – “The journey through my business history is one of trial and error. The casualties of that journey were stress, long hours and a failed marriage. My hidden agenda in writing this systems manual is so other instructors can jump a few steps and move straight to a more peaceful place. One where they can enjoy their training without being joined to their business at the hip.”
Sean has operated his own dojo, full time, for the last 15 years. In that time he has had the success that many instructors have aspired to. His dojo had hundreds of students, afforded him a full time wage, and also created a viable career path for instructors underneath him. His business ability is unsurpassed in the schools that I have visited in 30 years of martial arts training and instructing. He opened my eyes to the possibility of living the dream of operating a full time dojo and securing your future financially.
Many instructors that I have spoken to around the world speak of attempting to establish a truly full time dojo, all the while Sean Allen was quietly going about doing it. He still has the business knowledge that, if needed, I know I can always rely on. Wherever possible many of the martial arts instructors in Western Australia, from many different styles, have sought Sean’s advice and used his methods.
During this period Sean also managed to maintain his own very high levels of fitness and technical ability as a martial artist. In addition to this he developed a group of terrific martial artists and his former school continues to produce students that achieve at a high level in all aspects of the martial arts.
I have read this book and can recommend it highly as a fool proof way to improve the financial performance of your dojo. You will quickly recover the money that you will pay for gaining access to Sean’s methods.
8th Degree Black Belt,
Black Belt (Instructor Rank) in Brazilian Jiu Jitsu,
1990 State Champion Freestyle Wrestling,
1990 National Medallist Freestyle Wrestling,
World Champion – Gold Medallist at the 2007 Seniors and Masters Internationals held in Brazil,
World Champion Coach – Coach of Grayson West Gold Medallist at the 2005 Seniors and Masters Internationals held in Brazil,
President of the Western Australian Kick Boxing Association,
State representative of the World Kick Boxing Association,
Founding Director of the Federation of Brazilian Jiu Jitsu Western Australia.
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