"Your phone will ring off the hook!"
Buddy Nights, Birthday parties, Bring a friend, Website offers.
You don't have to look far for the latest method (or sometimes an old method) that puts your business in front of the eye of the customer.
...... But what about the message? What separates YOUR dojo or gym from the other choices the consumer has?
It certainly isn't the offer. The customer won't pick you because you offer two weeks free when your competitors offer one week free. It's your message that is the difference.
So what should your message be?
Our advertising content is ...
... right in front of us.
It's in our Leadership Program.
The customers catch-cry is usually - "Exactly what is it you can do for me?"
My answer is to tell your customers - and prospective customers - EXACTLY what you will do for them or their child.
And nothing does this better than your Leadership Program. Don't save this for your instructor candidates - let everyone fly first class."
Now watch this video for the details.....