The comment below the video is from the Mum of one of the boys. Now, you all know that a testimonial is the world's best marketing. This one is an unsolicited testimonial. The best type.
Here is what I do every week:
• I walk around the class with my iPhone shooting random acts of high-performance.
• I sit down after the class and trim the video then upload it to my group Facebook page.
• I add a compliment and a bit about my teaching philosophy to go with the video.
Now I know you will read this and realise that my situation is different from yours. True.
But I have worked out the things to do to make my school successful. The first two things involve a mirror.
First, ensure that your level of ability is high. The next is to ensure that the teaching standard you deliver is high.
(This is in order of priority. Without wanting to ruffle too many feathers ... if you are overweight, lose some fat so people will admire you when you stand out the front of the class.)
At this point you are reading this and probably saying that is obvious.
Well, here are the results ...
There is a waiting list for all of my classes. Yes, a waiting list. I now answer the phone and people ask if there is an availability. They don't ask if they can watch a class or what the fees are. They have already been told about the classes.
15 years ago I had a much larger school and I heard the following complaints from other martial arts instructors who were unsuccessful –
"Yes but you are in a built-up area."
"Yes but you already have a big school."
"Yes but you have been in business for years and everybody knows you."
Yes but ... yes but ... yes but.
The school I have now is in a moderate to small sized country town. It has been open less than a year. When I moved here 18 months ago, I knew a handful of people. I knew no parents and no kids.
I started from scratch.
So don't give me excuses. Work out what you are good at and fine-tune your act so people talk about you.
One of my long-term students once told me that in the early days of the growth of my school she would hear people talking about the name of my dojo when she was at the local shops.
I hear the same comment now. It's not because I am any better than any other instructor. It's because I found out what works for me, I deleted what didn't, and I focused on the rest.
One more thing. My new school now is in a good area. In this country town there is a high school and three primary schools within 5 km. This is not luck.
( "Yeah but" I hear you say...)
When I set up my original school, which is now WAIMA, I knew where I wanted to place the school and I waited two years for an appropriate warehouse to become available. Would you back your decision for two years? Or would you just try to run the school from where you are now? My original decision served me well for nearly 20 years, and I dare say it will serve WAIMA well for at least another 20 years.
Be committed to making solid business decisions that will last 20 years or more.
Step up to the plate.