And I believed it.
I was going through my old advertising file from the 90’s. This
was the period that I grew my martial arts academy to 500 students. I knew I did local paper ads. I also remember doing shopping centre display boards. And some internal referral campaigns. But the other things I had forgotten.
In the interests of sharing valuable information, I show you this list so you may achieve similar results. Don’t limit yourself. Use it as a starting point. A way to ignite ideas for your business in your community.
By the way, this was pre-internet days so you can also add that … to the top of the list.
- I advertised – for free – in a local real estate magazine.
- I called local football clubs and asked if I could advertise in their newsletter. (Again free- I even said I would pay them $60 for very member of theirs who joined my club)
- I used street side signs. The council would collect them so I would wait a while and put more out there.
- I nailed plastic signs up on fences and walls.
- I ‘hid’ 50 business cards around the local suburbs and marked one on the back with the word ‘congratulations!’ I told all my current students to find the marked card and I would give their friend a year for free. Droves of people all over the neighborhood looking for my cards. (The winning card was 10 meters up a tree! Yes, it was found.)
- I printed “20% off martial arts” pamphlets and gave them to local shops to give their customers.
- Supermarket display boards. I had my phone number at the bottom so customers could read about my school then tear off my number.
- Video store pamphlets – for customers who rented martial arts movies.
- I was on a first name basis with the editor of the local community newspaper. When I would walk in and start talking, he would hear my voice and come out the say hello. Sustained effort over a long period is the way to do this.
So that is the start. It was habit for me. Every week
I would have something going on. Every month there would be many things going on.
I didn't think I was that focused on advertising. I was more
interested in quality. But the point is that I was after business growth too. So I followed a system that Pat Flynn calls the ‘Be
Worked for me.
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