The "McDojo" term came about as a result of Martial Arts schools that became financially successful and proliferated. All this often at the expense of quality.
Hence McDonald's becoming profitable but being known for substandard products. (Interesting - McDonald's is now trying to become a higher quality food source).
Martial Arts is no different. I started my own Dojo 25 years ago and trained myself and my first students like a man possessed. Hard training, lots of contact. But that is nothing unusual, lots of guys did this.
The ingredient that I had that others didn't was that I am a trained school teacher. I understood lesson planning, speaking to a group, delegation of authority and establishing systems and procedures.
As a result of this extra quality, my school soon grew to double then triple the size of my colleagues.
I was automatically given the "commercial school" tag. I heard through the grapevine that I had sold out. This means I had decided to make the martial arts a money machine instead of focusing on quality.
Quite comical when I think that in those days I was working 50 hours a week on my Dojo and training 10 hours a week on my own martial arts performance. The naysayers were still saying that I was not chasing quality. All this because I did not do a traditional art and was embracing new ideas....and was successful. This meant I had sold out and all I was focused on was the money.
So what do we learn from this?
• Do not listen to the negatives of others.
• As you grow and become successful, know that the spotlight that shines on you becomes stronger.
• People will not like your success if it has has evaded them.
I was once told by another instructor that he was closing his full time Dojo down and going back to his original job because he didn't want to commercialise his Dojo. What really took place was that he couldn't make a go of a business.
He was a success as a martial artist but a failure as a business person.
It's possible to be both.
But let's admit that if your business grows it could be because you are good at marketing.
But it also could be because you are great at what you do and people talk about it.
- Be great at what you do.
- Be very clear about what kind of impact you want to make in the world.
- Answer to no one.
- Show respect to all others as they are making their own path and are entitled to their opinion. You are also entitled to ignore their opinion.
- Do not follow a path led by another person, Dojo, association or industry. If a path does not exist make your own.
To read more about this, the book "Built To Last" made me think long term.
Click on the image below to see more.