Building a martial arts academy without a method of spreading the word is leaving too much to chance. It only shows your lack of knowledge.
But, if you believe that setting up a studio is all you need to do, then back your judgement all the way.
- Have no sign out the front
- Blank out your windows.
- Do not talk about it to anyone.
- Have no internet presence.
- Keep your front door closed.
- Then sit inside and wait for your first student to knock on your door.
So here are 10 places to go to get the word out.
- Buy the advertising module here. (Shameless plug)
- Go to "LinkedIn Free Advice for Martial Arts Schools" here. Just post your question and many established instructors will help you out.
- Read Gihan Perera's blog post here. He really knows his stuff.
- Find someone who has built a big school from zero students and interview them. You may have to pay for lunch. Do this twice a year.
- Treat your first students like your friends. If you do, two things will happen. Firstly they will stay your students for years. Secondly they will become your friends for ever.
- Train like a madman. 99% of successful instructors, when they first started up their academy, trained at a level that inspired their students.
- Talk to everyone, every chance you get, in every way you know.
- I agree with being humble, but marketing is smart business. Look for every opportunity to show how you change people's lives.
- Always have a method for people to get involved with you. (See point one as an example)
- Don't give up the first time. Sometimes persistence pays off.
One more thing. Probably the most important thing you can do in your life is to make a difference to others.
Here is Tom Callos' website. It's a great place to start after you have taken my advice and you are established.
It will help you step head and shoulders above the rest.
Contact us by clicking on the link below for more help.